Trades
STRATA for licensed trade contractors. The five operating gaps that cost owner-operators recoverable revenue every month.
Platforms at v1: ServiceTitan, Housecall Pro, Jobber, JobNimbus, AccuLynx
The operating gaps
Named in operator language. One paragraph each.
- 01
Missed inbound calls after hours and during dispatch peaks
The homeowner calls at 5:48 p.m. on a Friday. The office phone is at capacity, the answering service charges per minute and converts at 11 percent, and the next caller goes to voicemail. By Monday the job is booked elsewhere. The leakage is measurable in the call log against the booking log.
- 02
Estimate follow-up that was on the plan and never executed
The estimate was written Tuesday. The 48-hour follow-up was on the plan. By Friday the estimator is on three new estimates and the original one is cold. Industry conversion on properly sequenced estimate follow-up sits multiples above unsequenced; the recovery is calculable from your historical conversion data.
- 03
Lost estimates from incomplete or non-standard intake
Two of seven inbound web requests do not collect address, scope, or photo. The estimator chases the customer for missing detail and the lead aging window closes. Document Processing closes the intake gap without changing the customer-facing experience.
- 04
Dormant customer database with no reactivation sequence
Twelve to thirty-six months of past-job customers sit in the CRM with no scheduled outreach. Maintenance contracts, repeat-job recovery, and referral asks are all on the strategic plan and inconsistent in execution.
- 05
Internal reporting compiled by hand at week end
Production by crew, conversion by lead source, average ticket by job type. The owner pulls it Sunday night from the field-management software and the office spreadsheet. Internal Reporting eliminates this without ripping the field-management system out.
The Revenue Audit
Know your specific number before you commit to anything.
The Revenue Audit for licensed trade contractors is a fifteen-minute working session against a field-management export and a recent month of call-log data. We calculate recoverable revenue across after-hours capture, estimate follow-up conversion, and dormant-customer reactivation. The retainer is sized against the figure. If it does not justify, STRATA says so on the call.
- A specific dollar figure of recoverable revenue, calculated against your own data.
- A vertical-specific gap diagnosis named in operator language, not marketing language.
- A reference conversation with an operator in your vertical or an adjacent one.
- A retainer sized against the figure, or an honest no on the call.
Insurance, HVAC, and dental are our installation wedges at v1. We accept Revenue Audits in licensed trade contractors and run them against the same diagnostic; the engagement timeline is set during the call.
Stack recommendation for Licensed Trade Contractors
Layered in the order that produces the visible ROI event first.
- Layer 1
Speed-to-Lead
After-hours capture plus inbound web-request response time produces the visible booking lift inside the first thirty days.
- Layer 1
Revenue Recovery
The dormant past-job book is recoverable revenue with no new lead spend.
- Layer 2
Document Processing
Estimate paperwork, permit applications, and warranty intake is where field staff loses hours.
- Layer 3
Follow-Up Automation
Estimate follow-up, post-job review sequences, and seasonal maintenance offers install on top of existing CRM.
- Layer 3
Internal Reporting
Production, conversion, and average-ticket reporting unified in one weekly view.
Proof
Across the audits the firm has run, the typical recoverable figure on a $1M to $5M book is $30,000 to $90,000 per year. Your figure is specific to your book.
STRATA is quiet about engagements in flight.
References are matched to your vertical and available on the audit call. Case studies are published when the customer is ready to be named. What we can tell you: the audit call will include a reference conversation with an operator in your vertical or an adjacent one.
Operational questions
What operators ask before the audit call.
What field-management platforms does STRATA integrate with at v1?+
Does this work for a 4-truck operation or do we need 10+?+
Will my office staff need to learn a new system?+
How fast does Revenue Recovery produce visible bookings?+
What does the prospect bring to the audit call?+
How the engagement is governed
Three structural promises. All on the record.
The Honest No
If the Revenue Audit shows the recoverable revenue does not justify the retainer, the firm says so on the audit call. STRATA is not the right fit for every business in a vertical, and we name that directly.
The Pause Clause
If the recovered revenue does not exceed the monthly retainer within the first 60 days of deployment, the engagement pauses until the gap is closed.
Month-to-month
The first 90 days of any STRATA engagement is month-to-month. Long-term commitments are earned by operational performance, not signatures.
STRATA for Licensed Trade Contractors
Your recoverable revenue is a specific number.
The Revenue Audit calculates it from your licensed trade contractors data in fifteen minutes.
The Pause Clause stands. The Honest No is on the audit call. The first 90 days is month-to-month.