Local services
STRATA for security and alarm operators. The five operating gaps that cost contract revenue and recurring monthly revenue every month.
Platforms at v1: SedonaOffice, AlarmBiller, ManitouNEO, Stages, SecurityTrax
The operating gaps
Named in operator language. One paragraph each.
- 01
Lead response time on new-construction and new-business installs
The new builder, new tenant, or new GC sends an RFP. The first responder gets the bid. Speed-to-Lead routing standardizes the response window.
- 02
Contract-renewal follow-up at month 33 and month 57
Three-year and five-year contracts renew at calculable rates with proper outreach. The cadence is on the plan and inconsistently executed. Follow-Up Automation installs the renewal sequence.
- 03
Installation and service-call paperwork
Permit packets, fire-alarm acceptance reports, and service-call records assemble per job by hand. Document Processing pre-stages.
- 04
Dormant customer reactivation for upgrades and add-ons
Existing customers are the highest-conversion upgrade audience for cameras, access control, and 24/7 monitoring tier moves.
- 05
RMR reporting against churn, ARPU, and add-on attach
Recurring monthly revenue health metrics live across the monitoring platform, the billing system, and the operations spreadsheet.
The Revenue Audit
Know your specific number before you commit to anything.
The Revenue Audit for security and alarm operators is a fifteen-minute working session against an industry-standard export and a recent month of inbound inquiry and renewal data. We calculate recoverable RMR and one-time install revenue. The retainer is sized against the figure. Honest no on the call.
- 01A specific dollar figure of recoverable revenue, calculated against your own data.
- 02A vertical-specific gap diagnosis named in operator language, not marketing language.
- 03A reference conversation with an operator in your vertical or an adjacent one.
- 04A retainer sized against the figure, or an honest no on the call.
Insurance, HVAC, and dental are our installation wedges at v1. We accept Revenue Audits in security and alarm and run them against the same diagnostic; the engagement timeline is set during the call.
Stack recommendation for Security and Alarm
Layered in the order that produces the visible ROI event first.
Layer 1
Speed-to-Lead
New-install inbound response time is the highest-value lift.
Layer 1
Follow-Up Automation
Contract-renewal cadence at month 33 and month 57 produces predictable RMR retention.
Layer 2
Document Processing
Install paperwork, fire-alarm acceptance, and permit packets create depth.
Layer 3
Revenue Recovery
Dormant-customer upgrades and add-on reactivation.
Layer 3
Internal Reporting
RMR, churn, ARPU, and add-on attach in one weekly view.
Proof
Across the audits the firm has run, the typical recoverable figure on a $1M to $5M book is $30,000 to $90,000 per year. Your figure is specific to your book.
STRATA is quiet about engagements in flight.
References are matched to your vertical and available on the audit call. Case studies are published when the customer is ready to be named. What we can tell you: the audit call will include a reference conversation with an operator in your vertical or an adjacent one.
Operational questions
What operators ask before the audit call.
SedonaOffice, AlarmBiller, ManitouNEO, Stages, and SecurityTrax configurations are supported at v1.
Engagement under DPA; audit exports PII-minimized; production processing follows your monitoring platform security posture.
Layer 1 is meaningful above one thousand accounts.
No. The integration sits between the inbound channels and your dealer-management system.
A dealer-management export covering accounts and contracts, a recent month of inbound inquiries, and the RMR churn report. Fifteen minutes is enough.
How the engagement is governed
Three structural promises. All on the record.
The Pause Clause
If the recovered revenue does not exceed the monthly retainer within the first 60 days of deployment, the engagement pauses until the gap is closed.
The Honest No
If the Revenue Audit shows that the recoverable revenue does not justify the retainer, STRATA says so on the audit call. The firm is not the right fit for every business in this vertical, and we will name that directly.
Month-to-month
The first 90 days of any STRATA engagement is month-to-month. Long-term commitments are earned by operational performance.
STRATA for Security and Alarm
Your recoverable revenue is a specific number.
The Revenue Audit calculates it from your security and alarm data in fifteen minutes.
The Pause Clause stands. The Honest No is on the audit call. The first 90 days is month-to-month.